Yasmina Amar

Social Media Markting Manager

About

A business graduate with most recent experience overseeing an organization's social media activities, scheduling updates, sharing relevant content, engaging with followers, answering to customer inquiries, and covering company events on social networks.

Experience

May 2022 - Present
Sawa Global Ltd, Marketing Manager
• Curated content across social channels, including Instagram, Twitter, Facebook, LinkedIn, ensuring a cohesive brand identity
• Tracked, analysed, and reported weekly reach analytics and KPIs to management
• Prepared promotional materials to be used in conferences worldwide
• Conducted monthly market research reports to track and analyze industry trends, competitor activity, and customer needs
• Assisted with UX design by conducting user research, creating wireframes and prototypes, and participating in design reviews-July 2018 - August 2018
Real Estate Sales, Intern
• Worked directly with private real estate owner in managing short-term leases for properties across the Frankfurt area
• Responsible for attracting new customers via online platforms such as Airbnb and 9flat
• Conducted market research to gather information about properties for rent
• Managed the collection of resident feedback, producing excellent reviews (4.5/5 stars)-May 2016 - June 2016
Memphis Tours, Intern
• Led the development of several successful marketing campaigns from concept to execution, including creating promotional material such as email newsletters and social media content
• Managed customer service responsibilities, including responding to inquiries and booking requests via phone and email, as well as handling on-site regulation for group tours
• Planned and booked arrangements for clients, including flights, hotels, and tours

Education

2018 - 2022
Frankfurt School of Finance and Management
• Bachelor of Science (BSc), Business Administration with focus on Marketing, Thesis grade: 1,8-2007 - 2018
European School Frankfurt am Main
• European Baccalaureate, 84%

volunteering and responsibilities

• Led the organisation and execution of Red Nose Day, including coordinating with student groups, promoting the event to the campus community, and handling all logistical details on the day of the event
• Supervised a group of over 100 campers ages 12-17 during an outdoor summer camp in Molzhain, leading activities, managing behavior, and ensuring the safety and well-being of the campers.
• Managed and oversaw the entire donation process for Flüchtlingsunterkunft Alt Praunheim, a refugee camp in Frankfurt, including collection, distribution, and assessment of needs in collaboration with local organizations and community members. Led a team of volunteers in effectively identifying and addressing the needs of refugees, resulting in improved living conditions and support for those in the camp
• Initiated and organized events for FS Charity Initiative, including the first on-campus Charity Run (raising 324 EUR in total) and the Poker Game Night (raising 278 EUR in total).
• Represented the Marketing concentration at Frankfurt School's Bachelor Day event, providing information to prospective students about the program and the school, giving campus tours, and answering questions about the application process and student life

Language and IT Skills

• English (fluent), German (fluent), Arabic (fluent), Spanish (limited working proficiency)
• Excellent at Microsoft Office, Proficient in VBA, Python, R, Stata, Canva

Entrepreneurial activities

• Founded a company to market and sell clothing & stationary items as part of the JUNIOR contest, a state-wide competition where student competitions are evaluated on various criteria, including business plans, marketing strategies, and financial projections
- Created products with compelling logos
- Built self-made exhibition stands
- Presented to a jury and over 100 audience members
- Won award for ‘Best Business Idea’
• Served as a spokesperson for the Frankfurt School Consulting Project, presenting the founders of Thing-It with an in-depth marketing plan on how to best address the mass market for the selected OTS products
• Conducted an in-depth interview with the founder of Exaloan for the Frankfurt School Entrepreneurship Project, delivering a detailed report on the company’s business model, target market, challenges, and growth plans
• Participated in a business game (Aycada) simulating real-world business scenarios of a pharmaceutical company, achieving the highest income of all second semester groups through effective problem-solving and strategic decision-making

Contact

☎ +49 17 641683490
✉ [email protected]